Why prices vary so much
A website's price reflects the work that goes into it. A template installed in two days and a product with carefully planned structure, original copy, custom design and analytics involve vastly different amounts of work.
What makes up the price
- Research — understanding the market, competitors and audience. This is where the foundation for conversion is laid.
- Structure and copy — what to tell visitors, and in what order.
- Design — from a prototype to layouts for every screen and state.
- Development — front-end work, programming, responsive layouts and speed.
- Integrations — CRM, payments, 1C, telephony and analytics.
- Testing and launch — devices, browsers, forms, hosting and the domain.
A guide by project type
Landing page — the most affordable format: one page, one goal. Corporate website — costs more because of the number of pages and the structure. Online store — more complex still: catalog, cart, payments and accounting integration. Custom web service or CRM — can only be estimated after reviewing your requirements.
Where you can save
- Launch in stages: start with a minimum version, then expand.
- Begin with a landing page instead of a large portal.
- Use existing integrations instead of building your own where it makes sense.
Where you should not cut corners
- Research: without it, a website may look good but deliver no results.
- Responsive design: more than half of traffic comes from phones.
- Speed: a slow website loses visitors before they see the content.
The right question is not simply how much a website costs, but what problem it needs to solve and what solving it will cost.
That is why an honest price discussion starts with your goals. After a short conversation, I prepare an itemized estimate that explains every figure.